Influence of gender specific liquidity perception regarding e banking on saving behavior
Mithun John, Dr.Antony Joseph
This paper examines whether gender influence liquidity perception of e-banking users. The study also analyse the significance of liquidity perception regarding e banking in determining the saving. The study analysed data collected from 305 respondents to make interpretations regarding gender specific financial perception and e-banking based financial behaviour. The study finds that gender of an e banking user and his perseption regarding liquidity of money in e-banking enabled bank account is not associated. Further the study reveals that monthly savings and perception regarding liquidity of money in e banking enabled bank account are associated. The study hence manifests the significance of behavioural factors in financial decision making in e banking environment.
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